Improved Fine-Tuning of Large Multimodal Models for Hateful Meme Detection

Hateful memes have become a significant concern on the Internet, necessitating robust automated detection systems. While large multimodal models have shown strong generalization across various tasks, they exhibit poor generalization to hateful meme detection due to the dynamic nature of memes tied to emerging social trends and breaking news. Recent work further highlights the limitations of conventional supervised fine-tuning for large multimodal models in this context. To address these challenges, we propose Large Multimodal Model Retrieval-Guided Contrastive Learning (LMM-RGCL), a novel two-stage fine-tuning framework designed to improve both in-domain accuracy and cross-domain generalization. Experimental results on six widely used meme classification datasets demonstrate that LMM-RGCL achieves state-of-the-art performance, outperforming agent-based systems such as VPD-PALI-X-55B. Furthermore, our method effectively generalizes to out-of-domain memes under low-resource settings, surpassing models like GPT-4o.

Figurative-cum-Commonsense Knowledge Infusion for Multimodal Mental Health Meme Classification

The expression of mental health symptoms through non-traditional means, such as memes, has gained remarkable attention over the past few years, with users often highlighting their mental health struggles through figurative intricacies within memes. While humans rely on commonsense knowledge to interpret these complex expressions, current Multimodal Language Models (MLMs) struggle to capture these figurative aspects inherent in memes. To address this gap, we introduce a novel dataset, AxiOM, derived from the GAD anxiety questionnaire, which categorizes memes into six fine-grained anxiety symptoms. Next, we propose a commonsense and domain-enriched framework, M3H, to enhance MLMs' ability to interpret figurative language and commonsense knowledge. The overarching goal remains to first understand and then classify the mental health symptoms expressed in memes. We benchmark M3H against 6 competitive baselines (with 20 variations), demonstrating improvements in both quantitative and qualitative metrics, including a detailed human evaluation. We observe a clear improvement of 4.20% and 4.66% on weighted-F1 metric. To assess the generalizability, we perform extensive experiments on a public dataset, RESTORE, for depressive symptom identification, presenting an extensive ablation study that highlights the contribution of each module in both datasets. Our findings reveal limitations in existing models and the advantage of employing commonsense to enhance figurative understanding.

Large Vision-Language Models for Knowledge-Grounded Data Annotation of Memes

Memes have emerged as a powerful form of communication, integrating visual and textual elements to convey humor, satire, and cultural messages. Existing research has focused primarily on aspects such as emotion classification, meme generation, propagation, interpretation, figurative language, and sociolinguistics, but has often overlooked deeper meme comprehension and meme-text retrieval. To address these gaps, this study introduces ClassicMemes-50-templates (CM50), a large-scale dataset consisting of over 33,000 memes, centered around 50 popular meme templates. We also present an automated knowledge-grounded annotation pipeline leveraging large vision-language models to produce high-quality image captions, meme captions, and literary device labels overcoming the labor intensive demands of manual annotation. Additionally, we propose a meme-text retrieval CLIP model (mtrCLIP) that utilizes cross-modal embedding to enhance meme analysis, significantly improving retrieval performance. Our contributions include:(1) a novel dataset for large-scale meme study, (2) a scalable meme annotation framework, and (3) a fine-tuned CLIP for meme-text retrieval, all aimed at advancing the understanding and analysis of memes at scale.

MIMIC: Multimodal Islamophobic Meme Identification and Classification

Anti-Muslim hate speech has emerged within memes, characterized by context-dependent and rhetorical messages using text and images that seemingly mimic humor but convey Islamophobic sentiments. This work presents a novel dataset and proposes a classifier based on the Vision-and-Language Transformer (ViLT) specifically tailored to identify anti-Muslim hate within memes by integrating both visual and textual representations. Our model leverages joint modal embeddings between meme images and incorporated text to capture nuanced Islamophobic narratives that are unique to meme culture, providing both high detection accuracy and interoperability.

Prompt-enhanced Network for Hateful Meme Classification

The dynamic expansion of social media has led to an inundation of hateful memes on media platforms, accentuating the growing need for efficient identification and removal. Acknowledging the constraints of conventional multimodal hateful meme classification, which heavily depends on external knowledge and poses the risk of including irrelevant or redundant content, we developed Pen -- a prompt-enhanced network framework based on the prompt learning approach. Specifically, after constructing the sequence through the prompt method and encoding it with a language model, we performed region information global extraction on the encoded sequence for multi-view perception. By capturing global information about inference instances and demonstrations, Pen facilitates category selection by fully leveraging sequence information. This approach significantly improves model classification accuracy. Additionally, to bolster the model's reasoning capabilities in the feature space, we introduced prompt-aware contrastive learning into the framework to improve the quality of sample feature distributions. Through extensive ablation experiments on two public datasets, we evaluate the effectiveness of the Pen framework, concurrently comparing it with state-of-the-art model baselines. Our research findings highlight that Pen surpasses manual prompt methods, showcasing superior generalization and classification accuracy in hateful meme classification tasks. Our code is available at https://github.com/juszzi/Pen.

Hateful Meme Detection through Context-Sensitive Prompting and Fine-Grained Labeling

The prevalence of multi-modal content on social media complicates automated moderation strategies. This calls for an enhancement in multi-modal classification and a deeper understanding of understated meanings in images and memes. Although previous efforts have aimed at improving model performance through fine-tuning, few have explored an end-to-end optimization pipeline that accounts for modalities, prompting, labeling, and fine-tuning. In this study, we propose an end-to-end conceptual framework for model optimization in complex tasks. Experiments support the efficacy of this traditional yet novel framework, achieving the highest accuracy and AUROC. Ablation experiments demonstrate that isolated optimizations are not ineffective on their own.

Bridging Modalities: Enhancing Cross-Modality Hate Speech Detection with Few-Shot In-Context Learning

The widespread presence of hate speech on the internet, including formats such as text-based tweets and vision-language memes, poses a significant challenge to digital platform safety. Recent research has developed detection models tailored to specific modalities; however, there is a notable gap in transferring detection capabilities across different formats. This study conducts extensive experiments using few-shot in-context learning with large language models to explore the transferability of hate speech detection between modalities. Our findings demonstrate that text-based hate speech examples can significantly enhance the classification accuracy of vision-language hate speech. Moreover, text-based demonstrations outperform vision-language demonstrations in few-shot learning settings. These results highlight the effectiveness of cross-modality knowledge transfer and offer valuable insights for improving hate speech detection systems.

What Makes a Meme a Meme? Identifying Memes for Memetics-Aware Dataset Creation

Warning: This paper contains memes that may be offensive to some readers. Multimodal Internet Memes are now a ubiquitous fixture in online discourse. One strand of meme-based research is the classification of memes according to various affects, such as sentiment and hate, supported by manually compiled meme datasets. Understanding the unique characteristics of memes is crucial for meme classification. Unlike other user-generated content, memes spread via memetics, i.e. the process by which memes are imitated and transformed into symbols used to create new memes. In effect, there exists an ever-evolving pool of visual and linguistic symbols that underpin meme culture and are crucial to interpreting the meaning of individual memes. The current approach of training supervised learning models on static datasets, without taking memetics into account, limits the depth and accuracy of meme interpretation. We argue that meme datasets must contain genuine memes, as defined via memetics, so that effective meme classifiers can be built. In this work, we develop a meme identification protocol which distinguishes meme from non-memetic content by recognising the memetics within it. We apply our protocol to random samplings of the leading 7 meme classification datasets and observe that more than half (50. 4\%) of the evaluated samples were found to contain no signs of memetics. Our work also provides a meme typology grounded in memetics, providing the basis for more effective approaches to the interpretation of memes and the creation of meme datasets.

NYK-MS: A Well-annotated Multi-modal Metaphor and Sarcasm Understanding Benchmark on Cartoon-Caption Dataset

Metaphor and sarcasm are common figurative expressions in people's communication, especially on the Internet or the memes popular among teenagers. We create a new benchmark named NYK-MS (NewYorKer for Metaphor and Sarcasm), which contains 1,583 samples for metaphor understanding tasks and 1,578 samples for sarcasm understanding tasks. These tasks include whether it contains metaphor/sarcasm, which word or object contains metaphor/sarcasm, what does it satirize and why does it contains metaphor/sarcasm, all of the 7 tasks are well-annotated by at least 3 annotators. We annotate the dataset for several rounds to improve the consistency and quality, and use GUI and GPT-4V to raise our efficiency. Based on the benchmark, we conduct plenty of experiments. In the zero-shot experiments, we show that Large Language Models (LLM) and Large Multi-modal Models (LMM) can't do classification task well, and as the scale increases, the performance on other 5 tasks improves. In the experiments on traditional pre-train models, we show the enhancement with augment and alignment methods, which prove our benchmark is consistent with previous dataset and requires the model to understand both of the two modalities.

Analyzing Persuasive Strategies in Meme Texts: A Fusion of Language Models with Paraphrase Enrichment

This paper describes our approach to hierarchical multi-label detection of persuasion techniques in meme texts. Our model, developed as a part of the recent SemEval task, is based on fine-tuning individual language models (BERT, XLM-RoBERTa, and mBERT) and leveraging a mean-based ensemble model in addition to dataset augmentation through paraphrase generation from ChatGPT. The scope of the study encompasses enhancing model performance through innovative training techniques and data augmentation strategies. The problem addressed is the effective identification and classification of multiple persuasive techniques in meme texts, a task complicated by the diversity and complexity of such content. The objective of the paper is to improve detection accuracy by refining model training methods and examining the impact of balanced versus unbalanced training datasets. Novelty in the results and discussion lies in the finding that training with paraphrases enhances model performance, yet a balanced training set proves more advantageous than a larger unbalanced one. Additionally, the analysis reveals the potential pitfalls of indiscriminate incorporation of paraphrases from diverse distributions, which can introduce substantial noise. Results with the SemEval 2024 data confirm these insights, demonstrating improved model efficacy with the proposed methods.