NYK-MS: A Well-annotated Multi-modal Metaphor and Sarcasm Understanding Benchmark on Cartoon-Caption Dataset

Metaphor and sarcasm are common figurative expressions in people's communication, especially on the Internet or the memes popular among teenagers. We create a new benchmark named NYK-MS (NewYorKer for Metaphor and Sarcasm), which contains 1,583 samples for metaphor understanding tasks and 1,578 samples for sarcasm understanding tasks. These tasks include whether it contains metaphor/sarcasm, which word or object contains metaphor/sarcasm, what does it satirize and why does it contains metaphor/sarcasm, all of the 7 tasks are well-annotated by at least 3 annotators. We annotate the dataset for several rounds to improve the consistency and quality, and use GUI and GPT-4V to raise our efficiency. Based on the benchmark, we conduct plenty of experiments. In the zero-shot experiments, we show that Large Language Models (LLM) and Large Multi-modal Models (LMM) can't do classification task well, and as the scale increases, the performance on other 5 tasks improves. In the experiments on traditional pre-train models, we show the enhancement with augment and alignment methods, which prove our benchmark is consistent with previous dataset and requires the model to understand both of the two modalities.

What Makes a Meme a Meme? Identifying Memes for Memetics-Aware Dataset Creation

Warning: This paper contains memes that may be offensive to some readers. Multimodal Internet Memes are now a ubiquitous fixture in online discourse. One strand of meme-based research is the classification of memes according to various affects, such as sentiment and hate, supported by manually compiled meme datasets. Understanding the unique characteristics of memes is crucial for meme classification. Unlike other user-generated content, memes spread via memetics, i.e. the process by which memes are imitated and transformed into symbols used to create new memes. In effect, there exists an ever-evolving pool of visual and linguistic symbols that underpin meme culture and are crucial to interpreting the meaning of individual memes. The current approach of training supervised learning models on static datasets, without taking memetics into account, limits the depth and accuracy of meme interpretation. We argue that meme datasets must contain genuine memes, as defined via memetics, so that effective meme classifiers can be built. In this work, we develop a meme identification protocol which distinguishes meme from non-memetic content by recognising the memetics within it. We apply our protocol to random samplings of the leading 7 meme classification datasets and observe that more than half (50. 4\%) of the evaluated samples were found to contain no signs of memetics. Our work also provides a meme typology grounded in memetics, providing the basis for more effective approaches to the interpretation of memes and the creation of meme datasets.

Analyzing Persuasive Strategies in Meme Texts: A Fusion of Language Models with Paraphrase Enrichment

This paper describes our approach to hierarchical multi-label detection of persuasion techniques in meme texts. Our model, developed as a part of the recent SemEval task, is based on fine-tuning individual language models (BERT, XLM-RoBERTa, and mBERT) and leveraging a mean-based ensemble model in addition to dataset augmentation through paraphrase generation from ChatGPT. The scope of the study encompasses enhancing model performance through innovative training techniques and data augmentation strategies. The problem addressed is the effective identification and classification of multiple persuasive techniques in meme texts, a task complicated by the diversity and complexity of such content. The objective of the paper is to improve detection accuracy by refining model training methods and examining the impact of balanced versus unbalanced training datasets. Novelty in the results and discussion lies in the finding that training with paraphrases enhances model performance, yet a balanced training set proves more advantageous than a larger unbalanced one. Additionally, the analysis reveals the potential pitfalls of indiscriminate incorporation of paraphrases from diverse distributions, which can introduce substantial noise. Results with the SemEval 2024 data confirm these insights, demonstrating improved model efficacy with the proposed methods.

Toxic Memes: A Survey of Computational Perspectives on the Detection and Explanation of Meme Toxicities

Internet memes, channels for humor, social commentary, and cultural expression, are increasingly used to spread toxic messages. Studies on the computational analyses of toxic memes have significantly grown over the past five years, and the only three surveys on computational toxic meme analysis cover only work published until 2022, leading to inconsistent terminology and unexplored trends. Our work fills this gap by surveying content-based computational perspectives on toxic memes, and reviewing key developments until early 2024. Employing the PRISMA methodology, we systematically extend the previously considered papers, achieving a threefold result. First, we survey 119 new papers, analyzing 158 computational works focused on content-based toxic meme analysis. We identify over 30 datasets used in toxic meme analysis and examine their labeling systems. Second, after observing the existence of unclear definitions of meme toxicity in computational works, we introduce a new taxonomy for categorizing meme toxicity types. We also note an expansion in computational tasks beyond the simple binary classification of memes as toxic or non-toxic, indicating a shift towards achieving a nuanced comprehension of toxicity. Third, we identify three content-based dimensions of meme toxicity under automatic study: target, intent, and conveyance tactics. We develop a framework illustrating the relationships between these dimensions and meme toxicities. The survey analyzes key challenges and recent trends, such as enhanced cross-modal reasoning, integrating expert and cultural knowledge, the demand for automatic toxicity explanations, and handling meme toxicity in low-resource languages. Also, it notes the rising use of Large Language Models (LLMs) and generative AI for detecting and generating toxic memes. Finally, it proposes pathways for advancing toxic meme detection and interpretation.

IITK at SemEval-2024 Task 4: Hierarchical Embeddings for Detection of Persuasion Techniques in Memes

Memes are one of the most popular types of content used in an online disinformation campaign. They are primarily effective on social media platforms since they can easily reach many users. Memes in a disinformation campaign achieve their goal of influencing the users through several rhetorical and psychological techniques, such as causal oversimplification, name-calling, and smear. The SemEval 2024 Task 4 \textit{Multilingual Detection of Persuasion Technique in Memes} on identifying such techniques in the memes is divided across three sub-tasks: ($\mathbf{1}$) Hierarchical multi-label classification using only textual content of the meme, ($\mathbf{2}$) Hierarchical multi-label classification using both, textual and visual content of the meme and ($\mathbf{3}$) Binary classification of whether the meme contains a persuasion technique or not using it's textual and visual content. This paper proposes an ensemble of Class Definition Prediction (CDP) and hyperbolic embeddings-based approaches for this task. We enhance meme classification accuracy and comprehensiveness by integrating HypEmo's hierarchical label embeddings (Chen et al., 2023) and a multi-task learning framework for emotion prediction. We achieve a hierarchical F1-score of 0.60, 0.67, and 0.48 on the respective sub-tasks.

BCAmirs at SemEval-2024 Task 4: Beyond Words: A Multimodal and Multilingual Exploration of Persuasion in Memes

Memes, combining text and images, frequently use metaphors to convey persuasive messages, shaping public opinion. Motivated by this, our team engaged in SemEval-2024 Task 4, a hierarchical multi-label classification task designed to identify rhetorical and psychological persuasion techniques embedded within memes. To tackle this problem, we introduced a caption generation step to assess the modality gap and the impact of additional semantic information from images, which improved our result. Our best model utilizes GPT-4 generated captions alongside meme text to fine-tune RoBERTa as the text encoder and CLIP as the image encoder. It outperforms the baseline by a large margin in all 12 subtasks. In particular, it ranked in top-3 across all languages in Subtask 2a, and top-4 in Subtask 2b, demonstrating quantitatively strong performance. The improvement achieved by the introduced intermediate step is likely attributable to the metaphorical essence of images that challenges visual encoders. This highlights the potential for improving abstract visual semantics encoding.

Zero shot VLMs for hate meme detection: Are we there yet?

Multimedia content on social media is rapidly evolving, with memes gaining prominence as a distinctive form. Unfortunately, some malicious users exploit memes to target individuals or vulnerable communities, making it imperative to identify and address such instances of hateful memes. Extensive research has been conducted to address this issue by developing hate meme detection models. However, a notable limitation of traditional machine/deep learning models is the requirement for labeled datasets for accurate classification. Recently, the research community has witnessed the emergence of several visual language models that have exhibited outstanding performance across various tasks. In this study, we aim to investigate the efficacy of these visual language models in handling intricate tasks such as hate meme detection. We use various prompt settings to focus on zero-shot classification of hateful/harmful memes. Through our analysis, we observe that large VLMs are still vulnerable for zero-shot hate meme detection.

MATK: The Meme Analytical Tool Kit

The rise of social media platforms has brought about a new digital culture called memes. Memes, which combine visuals and text, can strongly influence public opinions on social and cultural issues. As a result, people have become interested in categorizing memes, leading to the development of various datasets and multimodal models that show promising results in this field. However, there is currently a lack of a single library that allows for the reproduction, evaluation, and comparison of these models using fair benchmarks and settings. To fill this gap, we introduce the Meme Analytical Tool Kit (MATK), an open-source toolkit specifically designed to support existing memes datasets and cutting-edge multimodal models. MATK aims to assist researchers and engineers in training and reproducing these multimodal models for meme classification tasks, while also providing analysis techniques to gain insights into their strengths and weaknesses. To access MATK, please visit \url{https://github.com/Social-AI-Studio/MATK}.

Mapping Memes to Words for Multimodal Hateful Meme Classification

Multimodal image-text memes are prevalent on the internet, serving as a unique form of communication that combines visual and textual elements to convey humor, ideas, or emotions. However, some memes take a malicious turn, promoting hateful content and perpetuating discrimination. Detecting hateful memes within this multimodal context is a challenging task that requires understanding the intertwined meaning of text and images. In this work, we address this issue by proposing a novel approach named ISSUES for multimodal hateful meme classification. ISSUES leverages a pre-trained CLIP vision-language model and the textual inversion technique to effectively capture the multimodal semantic content of the memes. The experiments show that our method achieves state-of-the-art results on the Hateful Memes Challenge and HarMeme datasets. The code and the pre-trained models are publicly available at https://github.com/miccunifi/ISSUES.

BanglaAbuseMeme: A Dataset for Bengali Abusive Meme Classification

The dramatic increase in the use of social media platforms for information sharing has also fueled a steep growth in online abuse. A simple yet effective way of abusing individuals or communities is by creating memes, which often integrate an image with a short piece of text layered on top of it. Such harmful elements are in rampant use and are a threat to online safety. Hence it is necessary to develop efficient models to detect and flag abusive memes. The problem becomes more challenging in a low-resource setting (e.g., Bengali memes, i.e., images with Bengali text embedded on it) because of the absence of benchmark datasets on which AI models could be trained. In this paper we bridge this gap by building a Bengali meme dataset. To setup an effective benchmark we implement several baseline models for classifying abusive memes using this dataset. We observe that multimodal models that use both textual and visual information outperform unimodal models. Our best-performing model achieves a macro F1 score of 70.51. Finally, we perform a qualitative error analysis of the misclassified memes of the best-performing text-based, image-based and multimodal models.